Lecrae’s New Video “Just Like You” and the “Man Up” Campaign
Lecrae’s latest video for his song “Just Like You” from his album Rehab is so raw and powerful, and touches on the role models young men sometimes seek to imitate instead of seeking to model God’s image of manhood:
Reach Records and Reach Life Ministries have also launched the Man Up campaign, short film, curriculum and concert series to encourage men to answer the call to biblical manhood. Find out more about the campaign at http://manup116.com. Click here to listen to the new single for the campaign, “Man Up Anthem,” featuring Reach Records’ 116 Clique.
Promo for the Man Up Campaign
THE PROBLEM
There’s an ongoing war within urban culture. Confusion over what manhood is has plagued our cities, families and lives. The concept of a biblical man has been lost in our generation. Unfortunately, many churches struggle to provide its urban members, much less those beyond their walls, with a tangible definition of a real man.THE CAMPAIGN
In partnership with ReachLife Ministries and Reach Records, Man Up is a new campaign, calling men in the hip-hop culture to true biblical manhood through repentance and faith in Christ.The campaign consists of a short film, small group curriculum, music soundtrack and concert series. It is our call for men in urban culture to repent for their failure to become the men that God has created them to be and for believers to live as who they truly are in Christ.
THE SHORT FILM & CURRICULUM
The short film takes a look at six different areas of manhood that young men fail to live up to. By taking a look at the common challenges and responses of young men in urban culture, we hope to reveal the need for clarity on what being a man truly means.
A curriculum is also available through ReachLife Ministries to accompany the short film and promote further discussion in small group settings.THE SOUNDTRACK & CONCERT SERIES
The soundtrack of Man UP is from Reach Records and delves into the concepts addressed in the film and curriculum. Later this year, audiences can experience a showing of the film, a panel discussion on manhood, and a live concert as the Man Up concert series makes stops in select cities.
It is our hope that men everywhere will answer the call to Man Up! NOTE: The concert series is not only for men, it is open to all.
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